Once you have your initial collection, you will quickly find redundancies. Keep pinning until you have 50-100 pins from a wide array of variations on your brand’s theme-color palettes, scenery, fonts, styles, quotes, and emotionally provocative imagery are all strong inclusions-but everything is fair game. What kind of cars do they drive? Where do they live? When you are done, your board should have the look and feel that your company and brand can really connect with. Search Pinterest for styles and fashion that you imagine your ideal customer or client would wear. Y the look and feel that you are going for. Look for quotes or photos of environments that embod You are searching for things that remind you of your brand identity and desired brand experience. To get started, you can either search Pinterest utilizing the handy-dandy search bar at the top of your home screen or add the Pinterest extension to your favorite browser and hover over any photo out on the web.
#PINTEREST MOOD BOARD HOW TO#
If you can’t figure out how to make a board private, click here. Make it public if you don’t mind people seeing how the sausage is made.
Keep it private if you want to keep it internal. With that being said, the choiceis yours. This board will be a living, evolving thing and not necessarily something you want everyone on the outside to see.
If creating a board on Pinterest sounds like complete nonsensical rubbish to you, no worries. This part will be really easy or difficult depending on your familiarity with Pinterest. Avoid vague statements and general niceties. These statements should contain strong descriptive words and genuine ideas. Start your journey by writing down a few phrases that define your company at its very best. Here is the quick way to use Pinterest to create a mood board that will focus your identity and lead to a more consistent brand experience. Mood boards are the first step to creating that understanding. Internal buy-in and understanding of how you want the world to remember you is the first step necessary to build an experience that transcends the marketing department. One tool I’ve begun adapting from my designer friends is the use of a mood board to begin focusing the direction of the brands I work with. They simply have no control of their identity or, at the very least, have an inability to articulate what it is that makes them successful. In fact, many are quite successful and leaders in the greater Pittsburgh metro area. This doesn’t mean they are bad business owners or clueless marketing directors. When I ask them to go deeper or to give examples of things they are doing consistently that fosters this brand experience, I often get vague platitudes at best or blank stares at worst. They know that when they do business with us, they are going to get our very best.” Inevitably, 90% of people tell me the same thing. When I’m beginning to work with a client, one of the first things I ask them is to describe their brand to me. Your well-curated Pinterest boards aren’t just a way for you to organize your own thoughts they’re also an incredibly valuable resource that is essentially a document of the direction you want to go in for your wedding.At the risk of sounding all hippy-dippy, I think it is important to remember that the strength of our brand is based in how we make people feel.įeelings open wallets, not logic. Then you can browse those for Pinterest board ideas, as you’ll already know you have similar taste. Once you’ve started doing some preliminary pinning, a great idea is to see if you can find somebody else’s wedding inspirations boards that have pinned the same things as you. So go ahead and peruse those related images that come up when you scroll down from a pin, or the “More Ideas” section at the top of one of your boards.
Sometimes, this can be one of the best sources of finding new images you’ll like rather than just typing in search terms. One of the best parts of Pinterest is its algorithm which analyzes what you’ve pinned and suggests other, similar pins. So in order to help yourself remember, it’s a good idea to use Pinterest’s description box feature to note what it is about the pin that you were inspired by. Chances are you’ll be using your wedding Pinterest boards for months, and it can be easy to forget why you pinned something in the first place when you look back on it later.
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